This is the final episode in a 3-part series discussing Pricing.
In the episode, I walk through a thoughtful, intentional way to go about increasing your prices. This is the process I use when increasing my prices and it's what I've coached dozens of entrepreneurs to do.
If you engage in this process, you'll have people showing up to sales calls who literally tell you they're surprised that you don't charge more. If you want that, give it a listen.
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